As of September 2021, there are a staggering 294.15 million smartphone users in America. And 88% of the time smartphone users spend on their phones is spent in apps.
There’s no denying the appeal of smartphone technology. More and more people prefer a native smartphone app experience over a mobile-optimized or desktop-based website. If you’re an entrepreneur, you must ensure that your company is mobile-first if you want to succeed in the 2020s.
App development is an ever-evolving landscape with trends that change dramatically from year to year. But over the past nine years we’ve been in the business of app development, we have found some core ways that apps can help your business grow for years to come.
1. Customer Engagement
How you engage with customers these days matters more than ever. People want to see a more transparent brand. In an interconnected world, apps can develop a strong customer engagement strategy for your company.
From a customer’s perspective, they look to instant and easy access. Anyone with a smartphone and internet connection can take advantage of the technology and engage with whatever it is you have to offer.
To increase the customer engagement mileage of your brand, you can sync to social media sites such as Twitter, Facebook, Instagram, and the like. Think about how long people spend on their smartphones, and see how you can capitalize on this engagement economy.
2. Brand Awareness
If you want to increase your brand awareness, you need to prioritize app development. A clean, well-designed app is like having a 24/7 billboard for your business.
This is especially true in the younger demographic, as most of them spend most of their days on their smartphones. How can you get them to download your app?
Market your app just right, and you may see it on the front page of the Google Play Store or Apple App Store. This is a great exposure to your brand, and will increase awareness exponentially.
3. Customer Service
Apps give you a direct connection to your customers. This technology acts as a bridge that opens up so many possibilities.
A user-friendly app will have your customers coming back for more. This holds if you have a strong customer service team. People love the ability to chat instantly with the brands they’re dealing with.
If there is ever an issue, all that is needed is to hit the chat bubble. You could even set up a chatbot to delegate some tasks too!
4. Income Streams
Outside of other avenues, like a website and brick-and-mortar stores, startups can take the full monetary advantage that apps have to offer.
Having something as simple as a call to action could have your customers buying your products in no time. You could even use that entrepreneurship spirit and charge for an ad-free option.
5. Added Value
Aside from the note-worthy technology, it’s no denying the added value apps provide to companies. For example, a brand could set up a loyalty or referral system that helps promote it organically.
Users love the convenience an app provides. Customers can become aware of promotions easily with push notifications. When you live in the App Store, you become a part of someone’s life for the better.
Stay Up to Date on All Things Technology
Are you itching to get started on all things app development? How will you and your team develop this technology in new and exciting ways?
An app can have set your staff apart from the rest. With every stage of the way, you will see that having an app in the marketplace was the right choice.
To get started, why not have a strong professional team behind you? That’s where we come in. Contact us right away to get started on the right foot.